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Nowadays, around the world, digitalization can be considered a key requirement, specially Mobile Marketing. According to the analytics, 70% of mobile users trigger an action using their mobile within one hour. This is given the vast advantage to business which is used to market through digital media strategies.
What is Mobile Marketing?
Mobile marketing means promoting things like products or services on mobile devices like smartphones and tablets. It involves using different strategies to reach and connect with people through their mobile gadgets. This can include making websites work well on mobile, sending text messages (SMS marketing), creating mobile apps, using location-based services, and running campaigns that suit mobile users. Mobile marketing takes advantage of the fact that many people use mobile devices and aims to give them personalized and relevant content, helping businesses connect with users and succeed in the mobile-focused world.
As for mobile marketing tactics,
1. Mobile-Friendly Website
On this market, world business cannot exist without marketing, whether it is giving the best service or products to their customers or not. All the business’s brand name, income, profit, and survival depend on its marketing.
If the business currently has a website, then make that website compatible with mobile phones. According to statistics, 50% of the world’s population uses mobile phones, and most use smartphones. Since any business has the capability of addressing 50% of the world’s population using mobile marketing, But according to business nature, we should target the audience in marketing. Marketing for unwanted people is useless; only the cost will be increased for marketing, but there is no progress or profit.
How to catch an audience on a mobile-friendly website:
- Make the business website compatible with all mobile devices.
- All the content on the website and menus should be visible to mobile users in a clear and organized way.
- When making the content, always focus on the mobile screen size when the paragraph, bullets, and indentations appear.
- make the headlines shorter and more attractive to catch the attention of a vast audience
- use professional themes which are suitable for business and always address the customer in a customized way
- apply search engine optimization (SEO) to mobile search with the brand name
- promote the brand name to the target audience
2. Use text message (SMS) marketing
The majority of mobile phone users are addicted to their phones, and according to the analytics, 58% of mobile users are checking their phones at least every hour. Using SMS marketing, we can reach more than 100 people at once with just one click.
Proposed ideas:
- Tracking the behavior of the ones who received the SMS. We can track the ones who open the message, who follow the respective links attached to that SMS, and who ignore them.
- Take the interactive ideas to the business by giving access to reply to the customers.
- When doing SMS marketing, always try to apply personal addressing and personalized content to the respective customers.
- Give promotions and offers using SMS marketing; this will increase traffic to the business website and business sales.
3. Get local with Google My Business:
Enhance your online presence by leveraging Google My Business. This tool allows you to create a detailed business profile, making it easier for local customers to find you on Google Maps and search. It’s a key strategy to connect with your local community and improve your visibility in local searches.
4. Add a personal touch:
Adding a personal touch to your business interactions can significantly impact customer relationships. Personalization involves tailoring your communication and services to individual preferences. By doing so, you create a more engaging and memorable experience for your customers, fostering trust and loyalty.
5. Create mobile apps:
In a mobile-driven world, having a mobile app for your business can be a game-changer. It provides a convenient and direct way for customers to interact with your products or services. Mobile apps offer a personalized experience, push notifications, and easy accessibility, enhancing customer engagement and brand loyalty.
6. Use multi-channel campaigns:
Diversify your marketing efforts by employing multi-channel campaigns. This involves promoting your business across various platforms, such as social media, email, and traditional advertising channels. A multi-channel approach ensures that you reach a broader audience and create a cohesive brand presence across different marketing channels.
Summary
Key strategies include optimizing websites for mobile use, employing SMS marketing, leveraging Google My Business for local visibility, adding a personalized touch to interactions, creating mobile apps, and implementing multi-channel campaigns. These approaches enhance visibility, engage diverse audiences, and foster enduring customer relationships, positioning businesses for success in the mobile-centric era.
